Director–Strategy Services

Focus: Europe, Latin America and Asia Pacific

Key Info:

Has over 25 years of executive experience at multinationals in highly-competitive markets, including United Technologies, GK Technologies, PepsiCo International, and Fidelity International. Rose earned his B.A. and Master's degrees in Engineering from Cornell University, was elected to Tau Beta Pi, and was also named a Cornell post-graduate Teaching Fellow. He also holds an MBA from the Harvard Business School. He specializes in helping Marketing / R&D executives and their product teams define the most effective marketing strategy for:

	New products scheduled for launch in the next 6 to 18 months
	Established products that are not currently achieving market share and profit objectives

Prior to EVEREST, Rose's work at large growth companies focused on conducting cost/benefit modeling of alternative product strategies, and analysis of how customers adopt and deploy technology solutions in developed and developing markets.

As a Director of Strategy Services at EVEREST Advisory Group, Marc Rose provides training workshops & practical tools for accelerating the adoption of new hardware and software solutions by mainstream customers. EVEREST clients include Intel Corporation, Agilent Technologies, Cisco, Hewlett-Packard, LMC Data Systems, Mentor Graphics, Autodesk and other multinational companies. He has conducted customer analysis and developed strategic business plans for a wide range of high-tech products and services.

Marc divides his schedule between teaching EVEREST marketing strategy workshops and helping product teams develop successful “9-Point Go-to-Market” plans. As Senior Instructor, he delivers the following workshops in Europe, Middle East, Latin America and Asia Pacific:

>  High-Tech Market Strategy
>  Crossing the Chasm
>  Bowling Alley Success
>  Inside the Tornado
>  Winning on Main Street

Rose has held posts in the United States, Europe, Latin America, and Asia Pacific. He is fluent in English, French, and Spanish..

Director–Strategy Services

Focus: United States and Asia Pacific

Key Info:

Has worked at Bell Laboratories, General Electric, and Hewlett-Packard. With a PhD in Computer Science from Ohio State University and 18 years of technology industry experience, Sproule is a recognized expert in setting market strategy for high-tech products and services. She specializes in helping Marketing / R&D executives and their product teams define the most effective marketing strategy for:

	New products scheduled for launch in the next 6 to 18 months
	Established products that are not currently achieving market share and profit objectives

Sproule's work has consistently focused on understanding how customers adopt and deploy new high-tech solutions. During her time at Bell Labs, she was granted a U.S. patent for research results in telecommunications switching technology.

As a Director of Strategy Services at EVEREST Advisory Group, Betty Sproule provides technology companies with training workshops and proven methods for successful customer visits, target market strategy, and competitor analysis. EVEREST clients include Intel Corporation, Computer Associates, Hewlett-Packard, Agilent Technologies, Mentor Graphics, and other multinational companies. She has conducted customer research and developed strategic business plans for a wide range of high-tech products and services including: commercial servers, personal computers, printers, internet software, and electronic components.

Previously, Sproule served on the Computer Science faculty of the University of Texas, where she was awarded the Amoco Prize for Outstanding Teaching.

She divides her schedule between teaching EVEREST marketing strategy workshops and helping product teams develop successful “9-Point Go-to-Market” plans. As Senior Instructor, she delivers the following workshops in the United States and Asia Pacific:

>  High-Tech Market Strategy
>  Crossing the Chasm
>  Inside the Tornado
>  Winning on Main Street
>  Competitor Analysis
>  Competitive Response

Sproule has delivered tailored workshops to clients throughout the United States, and in Japan, Singapore, Hong Kong, China, Korea, Taiwan, Vietnam, Switzerland, France, Germany, Ireland, Netherlands, and the U.K.

Betty and her husband are the parents of 2 sons. Their last name is pronounced like "soul." Betty is listed in Who's Who in America and Who's Who in the World.

Director–Market Strategy Consulting

Focus: United States and Europe

Key Info:

Is a veteran of Hewlett-Packard Company, PepsiCo Inc., and Price Waterhouse. A graduate of Harvard Business School and Wall Street Journal Award winner, Eckhardt is a recognized expert in setting market strategy for high-tech products and services. He specializes in helping Marketing / R&D executives and their teams define the most effective marketing strategy for:

	New products scheduled for launch in the next 6 to 18 months
	Established products that are not currently achieving market share and profit objectives

As EVEREST's Director of Market Strategy Consulting, Eckhardt provides technology companies with workshops and proven methods for successful customer visits, target market strategy, and competitor analysis. Eckhardt's clients include Cisco Systems, Hewlett-Packard, QAD, Intel Corporation, LMC Data Systems, Mentor Graphics, and numerous other technology companies and start-ups. He has conducted customer needs research on behalf of clients at Motorola, Tech Semiconductor, Philips Electronics, Agilent Technologies, and Ford Electronics. Eckhardt has been a Senior Affiliate of Chasm Institute since 1994.

His work with Hewlett-Packard has frequently contributed to its business units generating profitable growth from current product lines, and increasing the market acceptance of new products. With over 20 years of industry and consulting experience, Michael Eckhardt 's help has been sought across many of HP's key business units in Silicon Valley, Europe, and Asia Pacific. He has had the privilege of working on market strategy for HP's market-leading LaserJet ® and DeskJet ® printers, as well as HP computer systems and services.

Eckhardt founded EVEREST in 1993. He divides his schedule between leading “9-Point Go-to-Market” workshops and teaching marketing strategy programs. He delivers the following workshops in the United States and Europe:

>  High-Tech Market Strategy
>  Bowling Alley Success
>  Inside the Tornado
>  Winning on Main Street
>  Competitor Analysis

His highly-rated programs have been provided to clients throughout the United States, and in diverse locations as the U.K, France, Germany, Switzerland, Taiwan, Japan, Hong Kong and Canada. Michael lives with his wife and son in Northern California, one hour south of San Francisco.