High-Tech Market Strategy: 9 Key Factors 4-hour overview provides the specific market strategies + tools needed for product or service success throughout the entire adoption lifecycle. “… this was the most productive + insightful 4 hours I’ve had in a long time – really clarified the do’s and dont's for our product launch.” - Hyperion Software Santa Clara, CA		Winning on Main Street: Thriving in Mature Markets 2-day workshop provides practical skills + tools for profitable sales despite the triple threats of: mature market slower growth commodity pricing pressure “… the methods and tools for profitable +1 offers helped to re-energize our core business.” - Mentor Graphics Portland, OR		Advanced "Go-to-Market Success": Accelerating Sales + Marketing Results in Tough Markets 2.5-day workshop for marketing + sales teams seeking to achieve 6-to-12 month sales forecasts and "hitting the numbers" with key high-tech products or services. “… we developed a 9-Point GTM Plan that gave us the confidence and momentum needed to win in key countries.” - HP Officejet Team Singapore

	Each workshop includes 2-hour preparatory meeting with faculty instructor, tuition and course materials for up to 20 team members, and all instructor fees.  Our standard rate for a 2-day workshop is $16,900 (pro-rated if 1-day or 3-day versions are preferred). Travel costs are additional.  For more information on workshop content and fees, and schedule availability, please contact:

, Programs & Client Services Specialist
Tel: 650-537-6742   Fax: 650-599-9338
E-mail:

Tailored Consulting and Guidance EVEREST leads and facilitates consulting sessions in these 5 market strategy areas:

Customer Needs Analysis Interpreting and prioritizing the needs of your current and future customers. Market Segmentation Creating a "map" of your marketplace, in order to understand new product and service opportunities. Competitor Analysis Understanding, anticipating and responding to competitive threats, from direct and unexpected sources. Target Market Strategy Avoiding the "trap" of trying to be all-things-to-all-people;  helping your team decide which specific target customers your product should be aimed at. The Product Marketing Process Defining the crucial process steps for turning your product concept into a tangible, profitable product. Recent Client: Cisco Systems Recent Client: Hewlett-Packard Recent Client: Sun Microsystems/Oracle Recent Client: Intel Recent Client: Agilent Technologies

	Services range from ½-day sessions to 8 or more days in duration, depending upon the needs of our client.
	Our standard consulting rate for a focused one-day session is $6450 (for 3 to 10 participants).
	Travel costs are additional.  For more information on these 5 EVEREST consulting areas, schedule availability, and detailed content, please contact:

, Programs & Client Services Specialist
Tel: 650-537-6742   Fax: 650-599-9338
E-mail:

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