Everest Advisory Group
Helping High-Tech Companies Achieve Product and Service Success

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High-Tech Market Strategy: 9 Key Factors


Market-Driven Strategic Planning4-hour overview provides the specific market strategies + tools needed for product or service success throughout the entire adoption lifecycle.


“… this was the most productive + insightful 4 hours I’ve had in a long time – really clarified the do’s and dont's for our product launch.”
- Hyperion Software
Santa Clara, CA

Winning on Main Street:
Thriving in Mature Markets



Customer Insights: Visiting & Analyzing Target Customers2-day workshop provides practical skills + tools for profitable sales despite the triple threats of:

mature market
slower growth
commodity pricing pressure


“… the methods and tools for profitable +1 offers helped to re-energize our core business.”
- Mentor Graphics
Portland, OR

Advanced "Go-to-Market Success": Accelerating Sales + Marketing Results in Tough Markets


target.gif (1993 bytes)2.5-day workshop for marketing + sales teams seeking to achieve 6-to-12 month sales forecasts and "hitting the numbers" with key high-tech products or services.


“… we developed a 9-Point GTM Plan that gave us the confidence and momentum needed to win in key countries.”
- HP Officejet Team
Singapore

Each workshop includes 2-hour preparatory meeting with faculty instructor, tuition and course materials for up to 20 team members, and all instructor fees.  Our standard rate for a 2-day workshop is $16,900 (pro-rated if 1-day or 3-day versions are preferred). Travel costs are additional.  For more information on workshop content and fees, and schedule availability, please contact:

 

, Programs & Client Services Specialist
Tel: 650-537-6742   Fax: 650-599-9338
E-mail:


Tailored Consulting and Guidance

EVEREST leads and facilitates consulting sessions in these 5 market strategy areas:
Customer Needs Analysis
Interpreting and prioritizing the needs of your current and future customers.
Market Segmentation
Creating a "map" of your marketplace, in order to understand new product and service opportunities.
Competitor Analysis
Understanding,
anticipating and responding to competitive threats, from direct and unexpected sources.
Target Market Strategy
Avoiding the "trap" of trying to be all-things-to-all-people;  helping your team decide which specific target customers your product should be aimed at.
The Product Marketing Process
Defining the crucial process steps for turning your product concept into a tangible, profitable product.
Recent Client:
Cisco Systems
Recent Client:
Hewlett-Packard
Recent Client:
Sun Microsystems/Oracle
Recent Client:
Intel
Recent Client:
Agilent Technologies
Services range from ½-day sessions to 8 or more days in duration, depending upon the needs of our client.
   
Our standard consulting rate for a focused one-day session is $6450 (for 3 to 10 participants).
  Travel costs are additional.  For more information on these 5 EVEREST consulting areas, schedule availability, and detailed content, please contact:

, Programs & Client Services Specialist
Tel: 650-537-6742   Fax: 650-599-9338
E-mail:


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